Hello and welcome to the brand new Flowers by Eve blog and website. I am super excited to welcome you all and to share my beautiful new blog and website designed and styled by the awesome Nadia at Bellina Creativa.
I plan to share lots of beautiful images and tales of weddings and life at Flowers by Eve in the future weeks and months but for this post I want to share some of my rebranding journey and how I got to be the proud owner of this beautiful website.
Last year I attended Flowerona’s Branding for Florist Workshop. An amazing workshop run by Rona of Flowerona and Fiona Humberstone The Brand Stylist. I left the workshop armed with the tools to rebrand my business, a buzzing head and a slighty panicked rabbit in headlights look about me. The rebranding seed was however firmly planted and I spent a year procrastinating about who to use and what to do, when thanks to the lovely community on Instagram @bellinacreativa popped up in my feed. I loved the rebrand she did for @katecullenstyle and when she posted earlier this year that she was taking on new clients I sent her a quick message with my fingers crossed and luckily she said YES.
After filling out a lengthly questionnaire about my business, my style, my clients, my brand ideas and aspirations for the business Nadia went away and worked her magic.
First was the colour inspiration board. I had already identified my business palette to be summer thanks to The Brand Stylist’s wealth of information on her website about Colour Psychology. I knew I wanted my colours to be soft, muted pinks, greys and greens to depict the soft, romantic, pretty style I favoured but at the same time wanted some stronger colours like navy and gold to show an elegance and sophistication to my business. Nadia came up with this gorgeous mood board which captured my thoughts perfectly and of course I loved it.
Next was the logo. I love the hand written styled logos and again wanted a logo that encapsulated my business and floral style. Nadia sent me lots of different logo ideas and it’s funny how your instinct works as some I immediately rejected, where as others I liked bits of and others I loved. After a bit of backwards and forwards we agreed on the final logo and sub logos and the final brand board was created. I honestly could not stop looking at it. I loved it.
Finally Flowers by Eve had an identity and brand which could be then put into a website and wow when Nadia sent me her first design for my home page I was blown away. I think you will all agree she has done an amazing job and I hope I do her work justice by filling this blog with gorgeous weddings and behind the scenes bits from Flowers by Eve.
Gemma and Justin got married in early May at the newly refurbished Winchester House in Putney. With it’s private garden over looking the River Thames it was the perfect location for the keen rowers.
Gemma was keen to keep the flowers simple and unstructured and to use as many fragrant and seasonal flowers as possible. She wanted the flowers to make a difference to the venue without being too over the top and most of all to smell amazing. Her bridesmaids were wearing blue so she was keen to incorporate blue in to the flowers. Blue is usually such a difficult colour for flowers but being May I was able to use lots of lovely blue bee delphiniums, veronica and nigella.
She wanted to avoid roses and flowers that were too formal so I created bouquets of fragrant freesias, sweet peas, stocks, mint and rosemary mixed with blue veronica, nigella and delphinium. Justin was wearing a kilt so thistle was also added to the bouquets and of course the buttonholes.
Gemma wanted her friends and family to enjoy the flowers after the wedding so she bought white jugs from Ikea for the tables, which I filled with more fragrant flowers and herbs. For the ceremony these were dotted around the room on the windowsills in the lovely light filled room and then moved to the tables for the wedding breakfast.
The lovely Louise Wedding Photography captured everything beautifully and after the wedding I received the most gorgeous thank you card from Gemma and Justin.
“I wanted to say a big thank you for the wonderful flowers on our wedding day. They were exactly as I had hoped for and the bouquets smelt wonderful. Our family said the flowers lasted for ages afterwards and gave lots more enjoyment”
It really was such a lovely wedding to work on and as a recommended supplier at Winchester House I am look forward to a busy summer there next year.
Tamsin and Dave wedding is one of my favourite weddings from 2015 and I was so pleased to see it featured on Rock My Wedding this year. The whole blog piece can be viewed here but here are some of my favourite pictures from the wedding captured so beautifully by the super talented Razia Jukes Photography.
Doing flowers for a wedding at Kew Gardens is no mean feat as you have to consider what is going on in the garden as much as the venue. Luckily Tasmin wanted to keep the flowers fresh and spring like with lots of white peonies (thank god it was May) and roses. She didn’t want anything too structured so we both agreed soft grey foliage would soften the look and perfectly compliment the white flowers and the bridesmaids’ dresses.
For the tables the couple wanted to combine their love of books and photography and keep the flowers simple and pretty. Tamsin bought loads of penguin classics and old cameras from ebay and before the wedding I went round to her house with some sample flowers in small vases so we could work how we wanted the tables to look and get them exactly how Tamsin had envisaged.
On the day I incorporated herbs and sweet peas in to the flowers along with the peonies and roses so the room smelt gorgeous and bought the outside garden inside. I was so pleased with how subtle the flowers were against the epic setting that is Kew Gardens.